A few days ago, I got a phone call from my friend Xiaopan. He told me he made tons of money in the Double Eleven. I have long been an indoor person, so I was very confused when hearing this, and wondered: Does Singapore also celebrate Double Eleven?
Xiaopan has been running an online store in Singapore for two years. As a prudent, and hard-working person, he soon made great progress.
He told me that he was tired and didn’t make money in the Double Eleven in the past two years. Not only the unit price was quite low, but he also needed to buy all kinds of stuff: cartons, buffer foam, adhesive tape before Double Eleven. Besides, he had to meet many businesses, the number couldn’t be accurate, and it was impossible to estimate how many large and small boxes would be used. On the surface, he was extremely busy every day. But in fact, he was inefficient in dealing with repetitive tasks, especially the trivial matters such as packaging.
He felt that he was totally exhausted due to Double Eleven, suffering both physical pains for overtime work, and severe mental pains.
What’s worse, after one day of hard work, he not only failed to deliver all the goods, but also earned a very small sum!
In the past two years, he felt Double Eleven was a complete disaster.
In the beginning of November of past years, Xiaopan was busy with a lot of dialogues:
When buying packaging materials, he opened seven or eight windows. Besides, he kept searching past records and spent the whole afternoon contacting sellers of different materials.
He put the purchasing channels of all kinds of cartons, foam, pearl cotton, spitballs, air bags, air bubble films, adhesive tape into a document, and then contacted the sellers one by one to place orders. For the next month, he was busy receiving and storage. Before Double Eleven actually arrived, his warehouse was so fulfilled that there was even no place for standing. The warehouse rent in Singapore is very high, and it would add additional costs for temporary rent of new warehouse.
He was so busy every day that he often missed meal time, and worked in very late hours. Just when the works were about to be finished, new packaging materials were delivered to him.
For many times, Xiaopan thought: "Maybe I should just give up on Double Eleven". However, he kept on working in the warehouse although he was extremely exhausted, and didn’t go home until early morning.
Just after the New Year celebration of 2020, Xiaopan began to think about Double Eleven. Since it has been influencing the entire Asia, he must take part in it. Were there some good ways for delivering goods? Xiaopan actively observed other online stores as an onlooker, and soon found a "secret".
He found that many of the online stores with most orders purchased packaging materials at MillionParcel. With this discovery, Xiaopan felt that MillionParcel was a supermarket specially designed for himself.
(1) At MillionParcel, the users can find different types, sizes and materials of boxes, buffer materials, sealing materials. There is no need for them to spend a long time looking for and comparing all kinds of materials. Instead, the users can simply buy all the materials faster and more easily.
(2) One of the features of "supermarket" is that the users can buy as many as they want. Even the minimum orders required by large businesses is a huge number. However, the small start-up businesses place only few orders, so they are not competitive in the face of large businesses. However, at MillionParcel, small orders are totally acceptable.
(3) Generally, the businesses will begin purchasing, production, and delivery after they have received orders. It takes a long time, but with low efficiency. When it is extremely busy, or when the materials are in a shortage, the manufacturers will give priority to big customers and large orders. This is why manufacturers postpone delivery of goods, especially when the orders are extremely huge during Double Eleven. Small customers like Xiaopan have no choice but to look for alternatives. It is not only very hard to find the correct goods, but also very costly. There are enough goods in stock at MillionParcel, and it only takes one or two days for the goods to be delivered to your doorstep.
(4) MillionParcel is an online business without high store costs. Therefore, the price of packaging materials is lower and the quality is better.
It can take a whole month to prepare for the packaging, while other online businesses finish it in less than a week with MillionParcel. Xiaopan realized that nowadays with increasingly detailed division of labor, it is both time-saving and efficient to leave professional tasks to professional people.
In the long run, if we keep busy on our own, without relying on "tools" to improve time value, we will never break through the current bottleneck.
" One of our customer write for us, thank you"
前段时间,接到朋友小潘的电话,他告诉我:刚刚过去的双十一赚翻了。对于深居闺阁见识短浅的我,听到这个消息一头雾水:新加坡也在搞双十一?
小潘在新加坡做网店2年了,他做事仔细,肯吃苦又勤快,很快就做的有声有色。
他告诉我前两年双十一是又累又不赚钱,单价低不说,临近双十一要提前去买各种大大小小的纸箱、缓冲泡沫、胶带纸,不但要跑好多商家,往往数量也不准确,用多少大箱子、多少小箱子没法预估。这一天表面“忙忙忙”,实际上是在低效地处理重复的工作,尤其是打包这类繁杂的琐事。
就感觉这一天被“双十一”支配得体无完肤,不仅身体吃尽熬夜加班的苦头,精神上也承受着过度的压力。
更委屈的是,一天下来,货不仅发不完,而且还并没有赚多少钱!
开店前2年,觉得双十一有还不如没有。
往年11月月初,小潘就忙着各种对货:
购买打包材料时,他打开七八个窗口,不停搜索往年记录,一整个下午都在联系各种材料的卖家。
他把各种大小的纸箱、泡沫、珍珠棉、纸团、填充气袋、气泡膜,胶带纸这些购买渠道整理成一个文档,然后挨个打电话联系订货。接下来一个月就是收货、存库,还没到双十一,仓库就满满当当的连站的地方都没有。新加坡仓库租金高,临时租库房又要找地方又要多一笔成本。
每天往往一抬头发现过了饭点了,再一抬头,天都黑了。好不容易整理得七七八八,又送来了一堆包装材料。
“要不然就不参加双十一了”这样的念头在小潘脑海里闪现了无数次,可最后他还是倔强地扛着疲惫一样样的存库,工作到凌晨才回家。
20年刚过完年,小潘就在思考双十一的事。双十一的影响力已经遍布整个亚洲,一定要参加。如何解决发货的问题呢,以旁观者的角度,小潘主动去了解了其他网店,发现了一个“秘诀”。
他发现,很多发货量大的网店都是在MillionParcel上订购打包材料。了解之后小潘觉得MillionParcel就像是为自己量身打造的一个超市。
- MillionParcel有不同型号不同大小不同材质的箱子、缓冲材料、密封材料。不用自己亲自花费精力寻找、对比各种材料的商家,在MillionParcel你能够买到所有的材料,又快又方便。
- “超市”其中的一个特点就是想买多少买多少。大厂商要求的最低订货量大,通常刚起步的小商家,订货量小,在大厂商面前没有话语权。而在MillionParcel,小订货量也没问题。
- 一般的商家,在接到订单后才开始采购、生产、发货。流程长,效率低。往往在工忙或者缺料时,厂家会优先大客户、大订单。这就是为什么厂家会延迟发货,尤其是在双十一做促销使用量很大的时候,就越容易出现这种情况。而像小潘这样的小客户只能转而寻找其他替代品,临时寻找不易且不说,价格又会加高。在MillionParcel有大量现货,只需要1-2天就可以送货上门。
- MillionParcel是网商,没有高额的店铺成本。因此包装材料价格更低、质量更好。
自己花费一整月的时间准备包装材料,而其他网商利用MillionParcel不到一周就搞定了。小潘意识到:在分工越来越细的今天,专业的事交给专业的人去做,省时省事又高效。
站在长远角度上看,如果永远只顾着自己忙,不懂得借助“工具”帮自己提升时间价值,那就意味着,你永远无法突破现在的瓶颈。
"感谢我们的客人为我们写了这么好的文章。"
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