Product packaging is one of the most common ways to make a business stand out from its competitors. The way your product is wrapped and how it looks can make or break their decision to buy something from your store. As an extension of your brand, unique packaging that’s durable has a huge impact on converting your first-time customers to loyal buyers.
While there are some common packaging mistakes that business owners make, the good news is that there is always room for improvement as you learn more about your customers and their expectations. However, changing product packaging can be seen as risky and time consuming - especially if you're just starting out in your industry in Singapore.
So, the question remains: When should you really consider changing your product packaging? Is there a right time to update your packaging or change supplier?
When Should You Change Your Packaging?
1. First, look at your current product packaging
It is crucial to understand what’s working and what’s not. Every business owner knows that it’s not enough to have a great product. You must also make sure your packaging gains a competitive advantage. Beyond the visual aspects, it is more important to think if the quality of your packaging can be better. The confidence of your buyer relies on how well-packaged and protected their product is. A dented or torn carton box can otherwise lower the customer’s opinion about your brand, which may then impact future purchases as well.
Additionally, it is also good to be open to other packaging suppliers for the most competitive rate in the market. From a cost perspective, the bulk price of your packaging can be lower than you think. Make sure you’re getting the most out of your expenses on packaging materials.
2. Compare with your competitors' packaging and design to yours
While you are doing your research, it is also worth doing a competitor analysis to give you more insight on how your business compares. Is your packaging considered outdated and not in trend? What other materials can you use to package your products for delivery? This can uncover areas of opportunity to tap on, narrowing down the next steps for your business to take.
In fact, the number of green-minded consumers has been on the rise, making it more important than ever for businesses to put sustainability at their forefront. There are some best practices to start making your ecommerce green while you are in the process of upgrading your packaging. With a reliable supplier, you can stay informed on the various eco-friendly packaging materials.
3. With that, start looking for options
Ultimately, packaging can be used either as a marketing tool or to protect the product from damage during shipping. Keeping in mind your target audience and company budget, you can start shopping for packaging materials like cardboard boxes, poly mailers, paper bags and gift boxes.
If you're feeling stuck on what your new package should look like, try looking for inspiration from other industries. Alternatively, you can never go wrong with the basics. The bottom line is, good packaging plays an important role for online businesses who want to build trust and exceed customers’ expectations.
Wrapping it Up
In a nutshell, packaging plays an important role in the success of many businesses, both online and offline. The packaging not only protects what's inside, but it also helps to draw attention to your business and make a lasting impression on potential customers. If you’re wanting to invest in durable packaging, take a look at what MillionParcel has in store for you. Get in touch with us today for more information.